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Puma's Profits Got Crushed Because Of Its Huge Restructuring Plan
Puma is one of the most popular athletic brands in Europe. In a sign of just how bad the European economy is, the athleticwear brand reported that sales were down a staggering 85 percent in the third...
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Puma CEO Franz Koch Resigns After Profits Plummet 85%
The CEO of Puma, Franz Koch, announced he is stepping down from his post as the company's chief officer, as well as from the executive committee of PPR, Puma's parent, at the end of March 2013.His...
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Puma Has Hired Rihanna As Its Creative Director (PUM)
Sportswear brand Puma has announced a multi-year partnership with Rihanna. The pop star will also become “creative director” for the company’s women’s business as part of the deal.Following the...
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The fastest runner in the world wears an unlikely shoe brand
Usain Bolt has been with one brand his entire career: Puma.These days, Bolt is endorsing the company's Ignite XT training shoes with a new campaign dubbed "What are you training for?"It seems to have...
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China wants to get awesome at soccer, and that means big bucks for a handful...
Despite the fact that China's population currently stands around 1.3 billion (roughly 20% of the earth's population), its men's soccer team currently ranks at a measly 81st in the world.On top of that,...
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Rihanna is boosting Puma’s business
Puma is hoping Rihanna can reinvigorate the brand.The company's profits fell 31% in the most recent quarter to $22 million as sales growth slowed to 3.1% from 7.6% growth in the previous quarter.But...
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These are today's best deals from around the web
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.Since you don't have all day to scour...
View ArticleKylie Jenner just revealed her first Puma ad campaign (PUM)
Kylie Jenner was named as Puma's new brand ambassador in February. Now the reality TV star has released the first image of her campaign on Instagram. In it, she advertises a new style of sneaker: "The...
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Puma is tripling its Leicester City shirt production due to crazy demand
Sportswear giant Puma — the official kit supplier of shock Premier League winners Leicester City — is tripling its shirt production for the team after this season's line sold out, according to...
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Switzerland's Puma shirts kept being ripped apart in their game against France
At least three Switzerland players managed to rip their shirts in their game against France in the Euro 2016 Championships on Sunday.Granit Xhaka had to change his shirt twice when both were ripped...
View ArticleNew guidelines have led to a big change for uniforms at the Rio Olympics
Popular brands are taking full advantage of the world’s biggest sporting event, with popular logos showing up more than ever.Follow BI Video: On TwitterJoin the conversation about this story »
View ArticleHow Usain Bolt makes and spends his millions
Usain Bolt just won three gold medals at the Olympics. He also does pretty well for himself, earning $32.5 million in the year before the Olympics. See how he makes and spends all of that cash.Produced...
View ArticleBMW just designed laceless running shoes that use car technology
Everyone knows that BMW manufactures some of the best cars in the industry. This time, a BMW group company, Designworks, collaborated with Puma to come up with an innovative shoe design.Follow TI: On...
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Rihanna is trying to change how we think about gym clothes
If Marie Antoinette were to go to the gym, she might look like Rihanna's new fashion line, Fenty x Puma.At least, that's how the pop megastar described her designs to The New York Times during the...
View ArticleA designer is turning expensive sneakers into smog masks to combat China’s...
Wang Zhijun is a designer who converts high-end sneakers into functional anti-smog masks. He started making them two years ago, after having problems finding a mask to properly fit his face.Follow BI...
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Here's why runners are so angry about Kylie Jenner's latest Puma campaign
The INSIDER Summary:Puma's recent campaign for its new sneaker features Kylie Jenner posing as a runner.Professional runners took to social media to voice their complaints that Jenner took the place of...
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Millennials reveal their top 100 favorite brands
Millennials make up a crucial group of consumers. However, the generation's favorite brands may not be what you'd guess. Ad agency Moosylvania analyzed 15,000 responses from millennials — age 17 to 37...
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10 white sneakers you can wear every day
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.It's been more than a week since Labor...
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10 black sneakers you can wear every day
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.Sneakers might not be your biggest...
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7 sneakers that will never go out of style — and they're all under $100
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.Sneakers are quite possibly the most...
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